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Aaron Alburey, Managing Director

Aaron setup LACE partners with Cathy Acratopulo in November 2014. Previously having worked as a HR Transformation Partner in both Accenture and then Deloitte, Aaron’s passion has always been around the enablement of HR and the delivery of HR technologies to improve employee engagement and productivity. A Fellow of the CIPD, and Warden in the court of the Guild of HR professionals, Aaron is a passionate believer and regular speaker on the on-going development of the HR Profession.

Aaron has four children who not only form a large part of his life but also make us the name of the company, Lauren Alex Caleb and Eve. His background in engineering has led to a geeky love of sci-fi, Marvel and Doctor Who, which he balances with indoor bouldering and running.


  • Business Case Development, HR
  • Transformation Delivery
  • HR Technology Selection
  • Technology Adoption
  • HR Capability Development
  • HR Leadership Development
  • Organisation Design
  • Collaboration Design
  • Organisational Reviews
  • People Analytics
  • Project Management
  • People Transition
  • Recruitment Design 

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Insights. Our latest thought leadership, including blogs, webinars, podcasts and videos.
Why employee listening is key to good experience
Why employee listening is key to good experience

In this week’s blog LACE co-founder Cathy Acratopulo speaks with Simon Smith, the CPO at Aston Martin, about employee listening strategy. Read on to learn what approaches are most effective and what role they play in optimising employee experience – or listen to their...

Does HR have a branding problem?
Does HR have a branding problem?

Chris and LACE Manager Georgina Sutton speak to guest Jocelynne Thompson, Director of People Strategy and Transformation at Virgin Media O2 to discuss if HR has a branding problem. The conversation centres around the perception of HR within the business world and...

Pay transparency: What challenges should organisations be aware of?
Pay transparency: What challenges should organisations be aware of?

In the latest HR On the Offensive podcast, Chris and LACE Director Pavan Bilkhoo speak with their guest, Michelle Gyimah, who is a keynote speaker and a consultant specialising in gender and ethnicity pay gaps. The discussion revolves around the challenges and...