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Aaron Alburey, Founder and Managing Director

Aaron setup LACE partners with Cathy Acratopulo in November 2014. Previously having worked as a HR Transformation Partner in both Accenture and then Deloitte, Aaron’s passion has always been around the enablement of HR and the delivery of HR technologies to improve employee engagement and productivity. A Fellow of the CIPD, and Warden in the court of the Guild of HR professionals, Aaron is a passionate believer and regular speaker on the on-going development of the HR Profession.

Aaron has four children who not only form a large part of his life but also make us the name of the company, Lauren Alex Caleb and Eve. His background in engineering has led to a geeky love of sci-fi, Marvel and Doctor Who, which he balances with indoor bouldering and running.


  • Business Case Development, HR
  • Transformation Delivery
  • HR Technology Selection
  • Technology Adoption
  • HR Capability Development
  • HR Leadership Development
  • Organisation Design
  • Collaboration Design
  • Organisational Reviews
  • People Analytics
  • Project Management
  • People Transition
  • Recruitment Design 

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Insights. Our latest thought leadership, including blogs, webinars, podcasts and videos.
How will the general election impact HR?
How will the general election impact HR?

In this episode, Chris and fellow LACEr Debbie Mitchell discuss the topic of the general election and its potential impact on HR. Our newest whitepaper, “The successful CPO: Election special” provides an overview of the main parties' positions on employment the...

How can HR leaders navigate the future with AI?
How can HR leaders navigate the future with AI?

The latest HR on the Offensive podcast, hosted by Chris, delves into leadership and future AI advancements. Joined by LACE AI expert Charlie Frost, LACE Co-Founder Cathy Acrotopulo, and guest, Nick Chatrath, Managing Director of the Artesian Group. The discussion...