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Adam Parsons, Manager

Adam joined LACE Partners in November 2022 having previously worked in a number of in-house HR roles primarily focussed on HR strategy, large-scale HR transformation and operating model.  

Adam has worked in both operational and transformation HR roles and has experience working across multiple industries including retail, insurance and logistics.  

He is passionate about delivering HR and business strategy by helping to create the conditions in which leaders are able to unlock and develop organisational capability.  

Adam loves to be out in the countryside and most weekends will be found exploring, or occasionally slightly lost somewhere in the Peak District. He can always be coaxed back indoors with the promise of a drink though. 


  • People Strategy
  • HR Transformation
  • Process Design and Optimisation
  • HR Operating Model
  • HR Technology Implementation
  • Change Management
  • Stakeholder Communications and Engagement 

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Insights. Our latest thought leadership, including blogs, webinars, podcasts and videos.
Why employee listening is key to good experience
Why employee listening is key to good experience

In this week’s blog LACE co-founder Cathy Acratopulo speaks with Simon Smith, the CPO at Aston Martin, about employee listening strategy. Read on to learn what approaches are most effective and what role they play in optimising employee experience – or listen to their...

Does HR have a branding problem?
Does HR have a branding problem?

Chris and LACE Manager Georgina Sutton speak to guest Jocelynne Thompson, Director of People Strategy and Transformation at Virgin Media O2 to discuss if HR has a branding problem. The conversation centres around the perception of HR within the business world and...

Pay transparency: What challenges should organisations be aware of?
Pay transparency: What challenges should organisations be aware of?

In the latest HR On the Offensive podcast, Chris and LACE Director Pavan Bilkhoo speak with their guest, Michelle Gyimah, who is a keynote speaker and a consultant specialising in gender and ethnicity pay gaps. The discussion revolves around the challenges and...