LACE Partners and Dragonfish announce strategic partnership to drive transformation and culture change

by | Apr 25, 2024

Change | HR Transformation
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LACE Partners and Dragonfish announce strategic partnership to drive transformation and culture change

LACE Partners and Dragonfish are delighted to announce a strategic partnership to elevate culture, employee experience and performance for their clients. Together, they aim to address the challenges Chief People Officers (CPOs) and Chief Human Resource Officers (CHROs) face with driving transformation within the People function and across the wider business. 

Following the successful launch of LACE’s EX revolution campaign at the end of 2023 and into the beginning of 2024, this partnership announcement enhances LACE’s approach to supporting organisations in delivering a holistic employee experience. Working with the Dragonfish team, we’ll bring greater innovation, tools, data and insights to HR leaders. Dragonfish believes that actively managing your culture is the best way to unlock their full potential. Since 2017, they have conducted extensive ‘cracking the culture code’ research into the attributes of high-performing cultures. They have now made these available through a culture and alignment insights solution, Lumin. When combined with LACE’s functional consulting expertise, these capabilities will supercharge the potential to drive workforce and HR transformation. LACE and Dragonfish have already worked together to design unique employee experiences for their clients with excellent results.  


LACE Dragonfish - Cathy Acratopulo

Speaking about the partnership, LACE Co-Founder and Managing Director Cathy Acratopulo said “This is the latest fantastic addition to our strategic partnership network of leading organisations, with whom we will collaborate to help HR leaders address their transformation needs. At LACE, we’ve worked with clients for nearly a decade to transform the People function. By partnering with Dragonfish, we can bring their expertise, insight and tools to our clients to drive cultural change and design differentiating employee experiences.” 


LACE Dragonfish - Niall Cluley

Dragonfish UK Managing Director Niall Cluley added, “We believe that building high-performing people-centric organisations is the future. By partnering with LACE Partners, we are excited to be able to complement our unique approach to strengthening culture alignment with their expertise in HR transformation. This is a partnership that we are convinced will help ambitious brands to transform well, harnessing the links between their people, brand and customers to deliver sustainable growth.”


As well as helping organisations with their end-to-end transformation requirements, both LACE and Dragonfish will be working together on thought leadership content, research and further thinking on the value of cultural alignment, so watch this space for more information and reach out to the LACE team about how it could help you, fill in the form below and ask to speak to a member of our team.  


About LACE Partners 

LACE Partners logo

LACE Partners is your go-to consultancy, your partner for all things HR and people experience, and as one of the leading UK consultancies dedicated to the HR and People function, we drive business value and make experiences at work amazing. We do that through being independent – We are independent, so we are quick to adapt, but we also are agnostic when it comes to technology recommendations. We’re practical and tailored in our approach – we don’t use a ‘one size fits all’, rather we create bespoke, pragmatic, solutions for our clients’ needs. We’re with you every step of the way – whatever stage of the journey you’re on, we can work with you to build capability and pave the way. We’re committed to driving value for your business – we create a partnership to drive business value and make experiences at work amazing. We get it – we know HR, the challenges and what great looks like. Our capability is drawn from world-class consultancies and people who have held senior leadership positions at major corporates. 


About Dragonfish UK 


Dragonfish Consulting is a multi-award winning, global culture and performance consultancy. We partner with clients on transformation journeys involving genuine behavioural change. Shaping, activating and embedding strategy, brand and culture, to strengthen Customer and Employee experiences that drive sustainable growth. 

Powered by research and evidence-based practice using inclusive co-creation approaches, and healthy pragmatism, we make the complex simple.  

Our purpose is to make work more meaningful. 

Find out more about Dragonfish UK at